Why Promoted Pins Need to Be a Part of Your Marketing Strategy

Let’s be real, babes: Pinterest is the best.

Filled with delicious recipes, adorable puppy pictures, and amazing tutorials, Pinterest is an online hub of killer content. Anyone else find themselves scrolling for hours on end?!

But Pinterest's marketing power is rarely fully utilized by business owners. There are loads of perks to investing in Pinterest. Here are our top three reasons why promoted pins are an absolute MUST.


Pinterest's marketing power is rarely fully utilized by business owners. There are loads of perks to investing in Pinterest. Here are our top three reasons why promoted pins are an absolute MUST. | SheCanCoterie.com

1. Promoted Pins put you in front of an audience searching for YOU

Here’s one of the best aspects of Pinterest ads: people are already looking for YOU. You get to select the keywords and demographics for your promoted pins so you can connect with the audience that is craving and actively searching for what you’ve got.

2. Promoted Pins work on your budget

Like Facebook and Instagram ads, you get to set the ad budget.

Unlike Facebook and Instagram, Pinterest works on a bidding platform. In this way, Pinterest operates more like Google AdWords, which means it can be a tad bit more complicated and require more checking throughout a campaign.

3. Promoted Pin results last long after the campaign ends

This is our favorite part about promoted pins! Once you get your pin in front of people and repinned during your campaign, those repins will keep coming! You’ll still see traffic coming from those promoted pins as they keep getting engagement from the paid repins.

Our best advice?

Think of promoted pins as an investment versus a temporary ad campaign. Promoted pins offer competitive advertising rates and a longevity unmatched by other social media sites.

Want to get started on promoted pins? We’ve got you covered! Check out our Pinterest Management and Promoted Pin services!

It's time to take advantage of all Pinterest has to offer for your business!


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Pinterest is an amazing place to connect with ideal customers and score some major conversions on your website. But this visual search engine requires a little bit of time and a whole lot of strategy to make sure your pins are reaching the right audience to boost your business!